《經濟學人》雙语:從健身房商業模式看“人們為什麼健身?”

admin

[Paragraph 2]

Analysts
p汽車玻璃清潔劑,roclaime止鼾帶,d the death of the gym during the covid-19 pandemic, when
fitness centres shut and people got used to online workouts with a towel
in place of a yoga mat and a couple of bottles of pinot noir 陽萎治療,for weights.

疫情時代，阐發師声称健身房已死，那時健身中間封闭，人們習气于用毛巾取代瑜伽垫，用几瓶黑比诺葡萄酒取代哑铃举行在线熬炼。

Customers
signed u907X,p for at-home alternatives such as Peloton, a maker of
high-tech exercise bikes, which hit a value of almost $50bn in January
2021.

主顾滑膜炎藥膏,們轉而選擇家庭健身替換品，比方高科技健身自行車制造商 Peloton，该公司在2021年1月的市值几近到达了500亿美元。

[Paragraph 3]

But since March 2021 footfall at gyms across America has been growing, according to Placer.ai, a location-analytics firm.

按照位置阐發公司Placer.ai的数据，自2021年3月以来，美國各地健身房的客流量延续回升。

The global market for physical activity, including everything from apparel to
equipment, will grow by 8% a year in 2023-27, forecasts the Global
Wellness Institute, a non-profit group. Peloton’s value has fallen by
96%.

据非营利组织“全世界康健钻研所”展望，2023-2027年，全世界體育勾當市場（包含打扮、装备等所有相干財產）将實現每一年8%的增加。而Peloton公司的市值已跌去了96%。

As
Fritz Lanman, head of Classpass, an exercise subscription firm, puts
it: “There is nothing that replicates that in-person experience yet.”

正如活动定阅公司Classpass的賣力人弗里茨·兰曼所说： “今朝尚未任何事物可以彻底替換切身介入健身房的體驗。”